Company History

Founded in February of 2000, RWTG may seem like a new player in the identification and card personalization market. In fact, RWTG colleagues have nearly 200 years combined experience in the identification and card personalization market, and our office has been located in the Los Angeles area for over 20 years.

Since February of 2000, RWTG has provided superior service and support to over 10,000 users. While the majority of these users joined us when we became an authorized Datacard dealer, many more have become satisfied customers using one or more of the product lines we represent.

Our Value to You

• RockWest has factory-trained and -certified technicians located throughout southern California, Arizona, New Mexico and Colorado to serve clients locally. Unlike virtually all of our competitors, RockWest not only provides product, but also on-site service.
  
  
• We provide clients what they want - a single source for all of their identification needs; including product, cards, supplies, full-service installation, training, network and database services, as well as preventative and emergency on-site maintenance.
  
  
• RockWest has the experience in the card personalization business that you can rely on. In the year 2000 RockWest, managed card-printing projects that total over 1 million cards and carriers.
  
  
• We represent multiple suppliers for imprinters, blank cards, custom printed cards, service bureau processing and a full line of identification accessories. This allows us to offer a complete solution for a customer that is not limited by a narrow product line.
  
  
• Our professional sales consultants partner with you to customize the best solution to meet your application's needs, now and in the future. While our professionally trained and certified service technicians make sure your system is installed and maintained properly, and train your staff to maximize your system's functionality.

Company Founders

Our founders consist of four very experienced and successful executives in the identification industry:

Their backgrounds consist of more than 54 years of sales, marketing, service, product development, executive, and P&L experience. More than 30 of those years were specifically dedicated to the identification and card personalization market. Both are considered dynamic leaders, and highly regarded by their peers in the identification industry.

George Levy - CEO

George was the Vice President and General Manager for Datacard's Plastics division worldwide. He was responsible for all plastic manufacturing and service bureaus in Germany, England, France and the U.S. He is an expert in the plastic card manufacturing industry and is among the top smart card minds in the world.

His knowledge across the spectrum of card and smart card markets, including ski resort, parking, education, EBT, driver's license, corporate security ID, electronic purse and government brings an unmatched degree of expertise to the Los Angeles dealership.George brings extensive technical knowledge of industry to the dealership. He has worked with contact and contact-less smart card applications, combo and hybrid smart cards, multi-functional card-base media, and effects of dye-sublimation/thermal transfer on a variety of plastic card materials.

His strong understanding of the plastic card industry and portfolio of industry relationships (Datacard, Gemplus, Schlumberger, Bull, Mondex, CardXX, etc.) allows George to identify and secure strategic partnerships essential to offering turn-key card based solutions to the RockWest customer base.

Hugo Garcia - Vice-President Professional Services

Hugo has been involved in the card personalization business in the Los Angeles area since 1980. He spent 12 years with National Business Systems where he held positions and responsibilities as: Service Technician, District Service Manager, Regional Service Manager, Office Manager and Sales Manager. As a Sales Manager Hugo was awarded with 100% Presidents Club Award for the three years he held that position.

Hugo had been with Datacard for over 8 years and has held positions and responsibilities with Datacard as Senior Sales Representative, Western Regional Director of Sales for FS, District Sales Manager, Regional Sales Manager, Dealer Manager and Dealer Program Manager. Hugo received 100 Club Awards for the three years he was a Senior Sales Representative in the Los Angeles Datacard office.

Hugo brings an unparalleled knowledge of the area's customer base, prospects, markets, and what it takes to generate revenue and maintain a successful dealership. He has an established relationship with many colleagues in Datacard and with the dealer program, which helps establish a high degree of confidence within Datacard.

Matt McDaniel: Principal

Before founding Affinity Business Systems in 1999 (one of the RockWest Companies), Matt was the Western Area Business Development Manager for Datacard Corporation and ran the Denver Sales and Service office.  While at Datacard, he worked on several enterprise identification management solutions, including a smart card-based portable electronic medial record project and government ID projects with the State of Colorado, EPA, Bureau of Reclamation and Denver International Airport.

Matt manages RockWest’s Sales, Business Development, and Project Management teams.  He is heavily involved in the company’s secure government ID solutions and smart card projects for colleges and universities.  His expertise in NIMS-based incident management solutions, as well as emerging FIPS and PIV federal ID standards continues to keep RockWest at the forefront of providing leading edge solutions to the government market.  He is currently engaged in smart card projects in the university market that will deliver physical and logical security, cashless payment and financial applications to a student ID card.

Matt served as Chairman of the Datacard Dealer Advisory Council from 2001-2004 and currently serves in the Identification Systems Group (ISG) Product Development Council.

Stan McKinney: Principal

Stan is the President and Owner of Authentic Data Solutions, part of the RockWest Technology Group. ADS is the authorized Datacard, and NewBold, dealership for the state of Arizona, and is based in Tempe. Before moving to Arizona, McKinney spent 6 years with Datacard in Chicago where he served as the Director for the Dealership program. Prior to his Director’s role, he held various Sales positions, including Sr. Sales Manager, gaining over 16 years of experience with Datacard’s Government Division, Hewlett Packard and IBM. McKinney received his Computer Science degree from Gambling State (LA) University.   Stan has a wife, Endia, and two children (Ariel and Aaron)

Our Sales and Service Region:

Our territory includes all of southern California, Arizona, New Mexico, Colorado as well as parts of Wyoming, Nebraska and Texas.